Trek Project One 2027 Colors — and a Launch Promotion Worth Knowing About

Trek Project One 2027 Colors — and a Launch Promotion Worth Knowing About

Trek has refreshed the entire Project One paint lineup for 2027, and it launched on July 10. To go with it, there's a short launch promotion: Project One framesets ordered between July 10 and July 26 get ₩500,000 off — and if you upgrade to a custom color, the usual ₩1,000,000 upgrade fee is waived on top of that.

If you've been thinking about a Project One build, this is a good window. Here's what's new.

What's new in the 2027 lineup

Project One is Trek's custom program — you pick the frame, the paint, and every component, and the bike is built to your order. The 2027 refresh replaces the paint lineup with four collections.

Hyper

Hyper Dream, Hyper Bloom, and Hyper Void

Three colorways — Hyper Dream, Hyper Bloom, and Hyper Void — built around soft color shifts and a fine metallic grain. Bloom is the loud one of the three; Dream and Void are quieter than they photograph.

Marble

Era White/Luna Silver Marble / Nichols Under Carbon Smoke Marble / Nichols Under Red Smoke Marble

Era White/Luna Silver Marble, Nichols Under Carbon Smoke Marble, and Nichols Under Red Smoke Marble. A marbled pattern applied over the frame, so no two frames come out exactly the same.

50th Anniversary

Heritage Blue / Prairie Gold / Robin Red.

Trek's 50th anniversary colors: Heritage Blue, Prairie Gold, and Robin Red. All three use a dense metallic flake over classic base tones. These are tied to the anniversary, so they won't be around indefinitely.

Signature Essentials

Trek Red / Root Beer Smoke / Party Purple / Tidal Teal / Nightfall Blue / Team Yellow / Polar White / Carbon Smoke

The refreshed core palette: Trek Red, Root Beer Smoke, Party Purple, Tidal Teal, Nightfall Blue, Team Yellow, Polar White, and Carbon Smoke. If you want a single clean color done well, it's here.

The launch promotion

Launch Promotion

Promotion Period July 10 – July 26, 2026
Applies To Project One framesets ordered during the period
BenefitValue
Discount on the built price — every Project One frameset₩500,000 off
Custom color upgrade fee (normally +₩1,000,000) — waived₩1,000,000 saved

Benefits apply to the final built price, VAT included. The Project One configurator on Trek's website will still show regular prices — the discount and fee waiver are applied when we place and bill your order. Orders placed before or after the promotion period are not eligible.

Two benefits, and they stack:

  • ₩500,000 off the built price of every Project One frameset ordered during the promotion.
  • The custom color upgrade fee is waived. Upgrading from a standard color to a custom one normally adds ₩1,000,000 to the price. During this window, that fee is dropped entirely. If there was ever a time to pick the paint you actually want instead of the one that fits the budget, this is it.

A few honest notes:

  • The promotion applies to framesets ordered between July 10 and July 26. Existing orders don't qualify retroactively, and we can't extend the window.
  • Trek's online Project One configurator will keep showing regular prices. The discount is applied when we place and bill your order at the shop — so don't let the configurator price put you off.
  • Project One is a factory custom order, so normal Project One lead times apply. The promotion affects the price, not the queue.

How to order

Come by the shop and we'll walk through the configurator together — frame, paint, groupset, wheels, fit. It usually takes about an hour to spec a build properly, and there's no obligation at the end of it.

If you already know what you want, a message with your frame and color choice is enough to get the order started before the window closes on July 26.

Platoon Cycles — Paengseong, Pyeongtaek
📞 070-8845-7351

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