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# Trek Project One 2027 Colors — and a Launch Promotion Worth Knowing About
- URL: https://www.platooncycles.com/trek-project-one-2027-colors-and-a-launch-promotion-worth-knowing-about/
- Published: 2026-07-10T02:11:07.000Z
- Updated: 2026-07-10T02:12:15.000Z
- Author: Mike Kwak

Trek has refreshed the entire Project One paint lineup for 2027, and it launched on July 10\. To go with it, there's a short launch promotion: **Project One framesets ordered between July 10 and July 26 get ₩500,000 off — and if you upgrade to a custom color, the usual ₩1,000,000 upgrade fee is waived on top of that.**

If you've been thinking about a Project One build, this is a good window. Here's what's new.

## What's new in the 2027 lineup

![](https://storage.ghost.io/c/5d/01/5d010117-54ee-42c0-b578-a7c401c31b2b/content/images/2026/07/-------------------------------2026-07-10-----------------10.27.11-1.png)

Project One is Trek's custom program — you pick the frame, the paint, and every component, and the bike is built to your order. The 2027 refresh replaces the paint lineup with four collections.

### Hyper

![](https://storage.ghost.io/c/5d/01/5d010117-54ee-42c0-b578-a7c401c31b2b/content/images/2026/07/-------------------------------2026-07-10-----------------10.29.06.png)

****Hyper Dream, Hyper Bloom, and Hyper Void**

Three colorways — **Hyper Dream, Hyper Bloom, and Hyper Void** — built around soft color shifts and a fine metallic grain. Bloom is the loud one of the three; Dream and Void are quieter than they photograph.

### Marble

![](https://storage.ghost.io/c/5d/01/5d010117-54ee-42c0-b578-a7c401c31b2b/content/images/2026/07/-------------------------------2026-07-10-----------------10.29.17.png)

****Era White/Luna Silver Marble / Nichols Under Carbon Smoke Marble / Nichols Under Red Smoke Marble**

**Era White/Luna Silver Marble, Nichols Under Carbon Smoke Marble, and Nichols Under Red Smoke Marble.** A marbled pattern applied over the frame, so no two frames come out exactly the same.

### 50th Anniversary

![](https://storage.ghost.io/c/5d/01/5d010117-54ee-42c0-b578-a7c401c31b2b/content/images/2026/07/-------------------------------2026-07-10-----------------10.29.28.png)

****Heritage Blue / Prairie Gold / Robin Red.**

Trek's 50th anniversary colors: **Heritage Blue, Prairie Gold, and Robin Red.** All three use a dense metallic flake over classic base tones. These are tied to the anniversary, so they won't be around indefinitely.

### Signature Essentials

![](https://storage.ghost.io/c/5d/01/5d010117-54ee-42c0-b578-a7c401c31b2b/content/images/2026/07/-------------------------------2026-07-10-----------------10.30.01.png)

****Trek Red / Root Beer Smoke / Party Purple / Tidal Teal / Nightfall Blue / Team Yellow / Polar White / Carbon Smoke**

The refreshed core palette: **Trek Red, Root Beer Smoke, Party Purple, Tidal Teal, Nightfall Blue, Team Yellow, Polar White, and Carbon Smoke.** If you want a single clean color done well, it's here.

## The launch promotion

## Launch Promotion

**Promotion Period** July 10 – July 26, 2026 

**Applies To** Project One framesets ordered during the period 

BenefitValue

Discount on the built price — every Project One frameset₩500,000 off

Custom color upgrade fee (normally +₩1,000,000) — waived₩1,000,000 saved

Benefits apply to the final built price, VAT included. The Project One configurator on Trek's website will still show regular prices — the discount and fee waiver are applied when we place and bill your order. Orders placed before or after the promotion period are not eligible. 

Two benefits, and they stack:

- **₩500,000 off the built price** of every Project One frameset ordered during the promotion.
- **The custom color upgrade fee is waived.** Upgrading from a standard color to a custom one normally adds ₩1,000,000 to the price. During this window, that fee is dropped entirely. If there was ever a time to pick the paint you actually want instead of the one that fits the budget, this is it.

A few honest notes:

- The promotion applies to **framesets ordered between July 10 and July 26**. Existing orders don't qualify retroactively, and we can't extend the window.
- Trek's online Project One configurator will keep showing **regular prices**. The discount is applied when we place and bill your order at the shop — so don't let the configurator price put you off.
- Project One is a factory custom order, so normal Project One lead times apply. The promotion affects the price, not the queue.

## How to order

Come by the shop and we'll walk through the configurator together — frame, paint, groupset, wheels, fit. It usually takes about an hour to spec a build properly, and there's no obligation at the end of it.

If you already know what you want, a message with your frame and color choice is enough to get the order started before the window closes on **July 26**.

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